B R
A N
D B
O O
K
SUMMARY
223
ABOUT THE BRAND
CHALLENGERS
TECHNICAL CARD
2021 COMMS PLATFORM
THE COLLECTION STRUCTURE
ADV STYLES
MANDATORY SELECTION
RECAP NOVELTIES & PRICES
NOVELTIES FOCUS & NOVELTIES CATALOG
CATALOG GRID
OPTIC ADULTS
PACKAGING INFORMATION
OPTIC TEENS
SUN ADULTS
UPSELL STRATEGY
FORTNITE WITH UNOFFICIAL
JUNIORS
KIDS