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1WHEN IT’S COLD, IT’S SOLD… • It is our ambition to create joint value with our customers by driving sales of profitable Immediate Consumption (IC) packs. • Placing coolers is one of the most effective strategies to achieve this.

• Coolers are not just increasing sales; small IC packs are also way more profitable than ambient packs.

• Coca-Cola owned and branded coolers are a beacon to consumers and have proven to create highest value.

BRANDING Most common cooler types will are available in 2 designs:

1 • “Beacon”: Red with “ICECOLD branding” – on some models a led illuminated logo sign is available to maximize impact.

2 • “Discrete”: Greg/Black branding with the Coca-Cola wave to adjust to customer requests.

STANDARD FIT-FOR-PURPOSE PORTFOLIO • This catalogue provides the CCEP EU standard cooler portfolio for 2024, available

to purchase.

• It contains a wide variety of dimensions and footprints to fit multiple occasions.