ROLE WITHIN THE EXCLUSIVE BRANDS PORTFOLIO
367
Seen is the tactical brand which should be played as the traffic generator in your stores.
This accessible brand is your strategic weapon to attract customers with a loss leader price offer highlighted by your mid low banner.
Seen frames should be displayed in your stores but not promoted as a brand. It is here to drive the upsell to the heart of the Exclusive Brands business: Unofficial & DbyD.
This is why, Seen DOESN T HAVE ANY ADV.
21.1ADV STYLES
Co nf
id en
tia l
fo r i
nt er
na l u
se o
nl y