Enable Opcos to compete with non-opticians retailers such as Zara, H&M and Asos
Bring youngsters to our stores and e-commerce sites: strong traffic driver offer
Non-RX products with a single- season usage orientation
Drive and reinforce the fashion positioning of Unofficial
Follow trends and ensure time to market implementation: 80% to 100% of RR per release
Contribute to develop and/or support banner fashion legitimacy with the right offer instore
Cover Budget price point: SRP 15
Encourage ATP increase with impulse buying products
Average cost below 2 (BSP price)
STRATEGICAL OFFER HIGH FASHION
OFFER ENTRY PRICE
OFFER
Focus Capsule
Role of the Capsule within Unofficial assortment