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Novelties focus
On PLAYFUL product line, the idea was really to capitalize on our historic best-seller shapes in the collection bringing this new story space & galaxy through new patterns and details linked to the thematic. We play with stars and glitters for the girls that bring to mind the universe of constellations & astronauts and rockets for the boys
More playful and cartoon-like motifs, with for example animals in the space, plays heavily into the cultural significance of children s entertainment, like the famous recent Netflix film Over the Moon.
PLAYFUL x SPACE & GALAXY
NEW BACK TO SCHOOL 2021 STORY! New concept available in 3-6 yo & 7-10 yo