TVOOH Digital/Social InfluenceRetail takeover Guerilla Events
Depends on covid situation
Reminder of the 360° launch in April 2021 (Latam OPCOS will launch in June/July and Sept /October)
We have developed a scenario that will allow the brand to cut through and make an impact, appeal to a wider audience and strengthen the fashion equity of the brand, whilst demonstrating the capacity to drive traffic to the banners and encourage conversion through brand desirability.
The scenario relies on the following key principles:
A 360° marketing mix based on 7 pillars with influence at its core
A 3 phased approach : prepare launch big burst in April sustain waves thoughout the year to be adapted based on your budget
Q1 Prepare
PR / influence
APRIL Brand launch
activations (Northern
hemisphere)
JUNE/ JULY Sustain phase 1
Summer
SEPTEMBER Sustain phase 2 Back to school
DECEMBER Sustain phase 3
Hotdrop
SEPT/OCTOBER Brand launch
(Latam)