THE TIPP-EX® BEAR AND HUNTER ARE BACK FOR A SECOND SEASON After the huge success of the first season (more than 50 million views), the Tipp-Ex® bear and hunter just had to make another appearance. This time, they ll

be celebrating the anniversary of their first meeting, birthday style. 40 new mini-films give a review of significant events in history and it s sure to be another smash hit. Already 10 million views and two Lions

award at the International Festival of creative communication in Cannes, France.

RUSSIA S WEATHER FORECAST, BROUGHT TO YOU BY BIC Throughout 2012, BIC was on one of the biggest national Russian TV channels three times a day. Every weather spot showed the BIC® OrangeTM pen with the slogan The weather may change, but BIC is unique! This visibility created a great deal of brand recognition for BIC.

THE BACK-TO-SCHOOL LIST TO GET THROUGH

THAT STRESSFUL TIME BIC launched a new online service on the web in France for everyone who wants to avoid the stress of school supply shopping. It s free and it s so simple BIC provides you with a complete list of school supplies by grade level, you check the items you need and you get a discount to use during the back to school period. Your guarantee not to forget anything!

DESIGN CONTEST: BIC GETS IN THE GAME Always on the lookout for new trends and the hottest talent, BIC has just launched its first design contest on the internet, Design on Fire. How does it work? It gives internet users the chance to cooperate on creating a new series of lighters and lets other internet users vote for their favorite design. 100% approved by...200 000 fans.

BACK TO SCHOOL: READY, SET, GO!

The BIC Stationery Back-to-School Mobile Tour engaged consumers throughout the United States with interactive events housed in a BIC® branded yellow school bus. The mobile tour visited state fairs, air shows and even a balloon festival. Participants had their pictures taken

with the BIC® Boy and received complimentary BIC® products. The school bus also stopped at schools throughout the country to donate more than 3,800 backpacks with school supplies to children in need. In addition, two television commercials ran nationally, featuring the BIC® Boy and showcasing the BIC® For Her

portfolio of writing instruments and BIC®'s Easy-Glide System® added-value ball pens.

43% OF THE GROUP S SALES

818 M NET SALES 2012

+ 3.5% ON A COMPARATIVE BASIS*

NORTH AMERICA

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