A DESIGN OPEN TO MODERN TRENDS Since the launch of the BIC® Cristal® ballpoint pen in 1950, the BIC® Cristal® family has grown, starting in 1961 with the fine point, then bright colored ink and barrels for fun in 1995, a rubber grip to make writing more comfortable in 1999, then a miniature version, one with scented ink, a larger point and even a retractable pen!

A BRASS TIP OPTIMIZED TO LAST The ball and the tip provide a balance, together with the ink, which provides quality to the writing experience. The design has also changed on the inside through the years in order to keep up with changes in the world, for example, the use of recycled paper, which piles up more and can cause the tip to become blocked.

A HIGH-TECH BALL ADAPTED TO EVERY WRITING EXPERIENCE

Set in the point and measured down to the micron, the ball is polished according to the diameter of the point, the type of ink it will use and the users writing style (pens held at an angle in Europe and vertically in Asia).

BIC ® CRISTAL® HASN T CHANGED A BIT... OR MAYBE IT HAS We don t always realize it, but BIC® products have lives too. Or at least, they change over time becoming more practical, more economical, sturdier, prettier, more ecological, or all of the above. Take the BIC® icon as an example, a star when it came out and an expert at continuous improvement over the past 60 years!

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24 High Tech