Balancing your approach Balancing push and pull can help you to influence more effectively, and focusing on positive influencing behaviors will help you build agreement and commitment from the people you need to influence.

You want to balance your approach by expressing your point of view (Advocacy/Push) and seeking to understand others points of view (Inquiry/Pull).

Your goal should be to express your thoughts, feelings and beliefs in direct, honest and appropriate ways, while always respecting the thoughts, feelings and beliefs of other people.

When you put these behaviors into action, you act fairly and with empathy. Your power derives from your improved relationships and your ability to engage and communicate with others.

It also means that you are aiming for a win-win outcome, balancing your own needs with others needs and ensuring that no one feels like they have lost out.

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